Retail

My time at Crew Clothing Company

I managed all copy and content not only for print, but for all online channels. I led the creation of a content strategy and calendar so the multi-channel business aligned, and worked very closely with the Head of Ecommerce, Web Trading Manager and the team to develop the website estate and emails.

I also launched the online blog in 2015 which, at the time, was a huge step for Crew in terms of online web experience and SEO benefits.

Prior to this I managed the social media strategy for Crew.

Drop me a line @ gemma@gemsarastudio.com